The performance of a website directly impacts the site's visibility on search engines, affecting its ability to draw and retain visitors. As a result, it's essential to carry out a thorough SEO audit to identify any potential hiccups that could be hampering your website’s performance.

An SEO analysis is a method that helps you uncover problems that could be preventing your site from ranking well on search engines. These issues can range from technical glitches to content-specific problems.

A significant aspect of website performance is speed. A slow website not only leads to a poor user experience but also influences search engine rankings. By an SEO audit, you can spot reasons for slow website speed and take corrective measures.

In addition, an SEO audit also highlights the quality of content on your website. High-quality, relevant content is crucial for improved search engine rankings. The audit can uncover if your website possesses duplicate content, unrelated keywords, or poorly optimized meta descriptions, leading to low SEO performance.

Additionally, an SEO audit can help you understand whether your website is correctly optimized for mobile devices. With a large Search Engine optimisation number of internet users accessing the web via mobile devices, it's vital that your website is optimized for mobile viewing for better user experience and improved search engine rankings.

Also, an SEO audit can reveal any broken links or webpages that are resulting in 404 errors, both of which can adversely impact user experience and SEO ranking. The audit is designed to highlight these issues, allowing you to fix them right away and enhance your site’s performance.

Lastly, it’s important to note that an SEO audit also assists in creating an efficient SEO strategy. With knowledge of what's working and what's not, you would be able to devise a strategy that's tailored to your website's specific requirements which will enhance its performance, increase visibility, and draw in more visitors.

In conclusion, the importance of website performance and a thorough SEO audit cannot be underestimated. Remember to conduct regular SEO audits to identify and fix potential issues that could be affecting your site's performance. This proactive approach will keep your website current, user-friendly, and well-ranked in search results, thereby driving more traffic and ultimately, achieving business growth.